THE SCIENCE OF SHOPPING: BE IN THE KNOW
DON'T BE SHY, SAY "HI"
Hello! Welcome to Trend Friend
I'm Sonya, a mother of seven, a sociologist, and a passionate entrepreneur in the toys and games industry. Oh, and I also co-own and manage a beautiful vineyard in the Pacific Northwest!
What truly lights up my world is the science behind shopping and the art of understanding why people make the choices they do. Whether you're here for market research, love shopping for the latest tech and toys, or are just fascinated by human behaviour, you're in the right place.
Join me as we look at new and trending products to study consumer choices and learn how to shop and market better.
#Sociologist #WomenInToys #Motherhood #Motivation #Marketing #TimeManagement #SideHustles #ProductDesign #Marketing #KidsInBusiness #Entrepreneurship #StartUps #Licensing #UpsandDowns #Farming #Toys&Games
MY STORY
In 2010 my growing family moved from the big city of Toronto to the West Coast of Canada and in 2016 my husband and I started a Lavender Farm and sold exclusively to Lush Cosmetic. Unlikely farmers in every way, my background as a Sociologist and ICU Nurse did not prepare me for small-town farm life! In 2019, we planted our first grapes, and started our vineyard. Chardon-yeah!. As our family & farm grew, so did my love of entrepreneurship and product development. Out of this passion and through the mentorship of some of the top minds in the Toys and Games Industry as well as in the business sector at Okanagan Accelerate's Venture Program, Swap Designs was launched. Trend Friend is an invention engine which creates new products in the toys and games industry. Follow along to learn how I study people's behaviour to research, market and advance my own business.
THE SCIENCE OF SHOPPING
EVER WONDER WHY SOME PRODUCTS GO VIRAL & OTHERS DON'T?
As an entrepreneur in the Toys and Games Industry, sociologist by trade licensing coach & marketer, I write about the social science of shopping; topics that bridge the gap between trending products, consumer behaviours and marketing strategies. Join me in reviewing trending products & strategies to decipher the hidden social phenomena guiding our purchasing decisions. My blog offers an intriguing blend of trend tracking, marketing insights and sociological analysis, uncovering the intricate web of human interaction, culture, and norms that shape our preferences and shopping habits.
ALLIFIATIONS
